How To Create Search Friendly URLs in Rails

Mar 10, 2018

Welcome to Your SEO Geek, one of the leading SEO agencies in Buffalo specializing in digital marketing services. In this article, we will guide you through the process of creating search friendly URLs in Rails, helping you optimize your website's visibility and improve your search engine rankings.

Why Are Search Friendly URLs Important?

Search friendly URLs play a crucial role in improving your website's ranking on search engine result pages (SERPs). They provide both search engines and users with valuable information about the content of your web pages. By optimizing your URLs, you can:

  • Increase the likelihood of your pages being indexed by search engines
  • Improve the click-through rates from organic search results
  • Enhance the overall user experience on your website

Best Practices for Creating Search Friendly URLs

Follow these best practices to ensure your URLs are search engine friendly:

1. Keep URLs Descriptive and Relevant to the Page Content

When crafting URLs for your Rails application, make sure they accurately describe the content of each page. Use relevant keywords that align with the user's search intent. For example, if you offer SEO services in Buffalo, consider using URLs like:

  • /services/seo/buffalo
  • /seo-services/buffalo
  • /buffalo-seo

2. Use Hyphens (-) to Separate Words

Hyphens are the preferred word separator in URLs. They are more readable for both search engines and human users compared to underscores or spaces. For instance, prefer this:

  • /how-to-create-search-friendly-urls-in-rails

Over this:

  • /how_to_create_search_friendly_urls_in_rails
  • /howtocreatesearchfriendlyurlsinrails

3. Keep URLs Short and Simple

Avoid excessively long URLs that can confuse users and search engines. Keep them concise, ideally under 100 characters. Shorter URLs tend to be more memorable and easier to share. For example:

  • /rails-seo-best-practices

Instead of:

  • /the-ultimate-guide-to-optimizing-your-ruby-on-rails-website-for-search-engines

Implementing Search Friendly URLs in Rails

Now that you understand the importance of search friendly URLs, let's dive into implementing them in your Rails application. Follow these steps:

1. Define Custom Routes

In your Rails config/routes.rb file, define custom routes that reflect your desired URL structure. Consider utilizing dynamic segments to pass relevant parameters. Here's an example:

get '/services/seo/:location', to: 'seo#show'

This route will match URLs like /services/seo/buffalo or /services/seo/new-york, allowing you to dynamically generate SEO pages based on different locations.

2. Utilize FriendlyId Gem

The FriendlyId gem is a popular choice for creating human-readable URLs in Rails. It allows you to generate slugs based on specific attributes of your models. Install and configure the gem by following the official documentation.

Once configured, you can include the FriendlyId module in your models and define the slug source. For example:

class Product

This will generate SEO-friendly URLs using the product name attribute.

3. Optimize URL Structure for SEO

Ensure your URLs include relevant keywords and maintain a logical hierarchy. This will help search engines understand the structure of your website and the relationships between different pages. For instance:

  • Homepage: /
  • Service page: /services
  • SEO services: /services/seo
  • Buffalo location: /services/seo/buffalo


Creating search friendly URLs in Rails is an essential step towards improving your website's visibility and search engine rankings. By following best practices and implementing the necessary changes, you can enhance the overall user experience and attract more organic traffic.

At Your SEO Geek, we understand the significance of search engine optimization in digital marketing. Our expert team of SEO consultants specializes in delivering exceptional results for businesses in Buffalo. Contact us today to discover how we can help you achieve higher rankings and drive targeted traffic to your website.

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