On Page SEO
On page optimization refers to everything you do on your own site (no external links or sharing involved here).
Basically the url choices you make (so that visitors can easily remember and find your site), site layout (ease of reading content, finding pages, etc), title tags, headlines and headings, and even meta descriptions, all account for the on page optimization which is considered when search engines determine your rank for seo searches.
What does on-site SEO refer to?
So, what goes into developing on-site optimization? Basically on site optimization refers to what you do (or what designers do on your site) to develop the different pages your visitors are going to see. The things you have control over and can change on your own website. Some of the different aspects as it pertains to on site optimization are:
- Title tags – Placing targeted keywords in the titles of each page. Basically this helps with keyword optimization and allowing visitors to find what they are looking for via the page’s heading.
- Headings – These are your H1, H2, etc tags. These are the words which typically have the largest font size (they come before the actual written content on each page of your site). The headings should reflect the content visitors are about to read below.
- URL – Yes, the actual address visitors will use to find your site/pages in it also matters. You should try to include keywords in the url, and make it simple. Make it easy for people to remember, so they will return in the future.
- Fast/slow load speeds – Think of yourself for a moment. If you visit a website and a page takes 2 minutes to load, are you going to stick around? Probably not. So this is taken into consideration when determining your rank atop the search engines within your niche.
- Content & internal links – Of course the content quality matters. If you are simply throwing keywords into a page to try to increase rank, versus actually developing worthwhile content, this will hurt your rank. Further, if you are going to link different pages within your own site, make sure you do so in the appropriate manner and location. Don’t simply add a link to the shopping cart (or to purchase something) if it doesn’t fit into the content/location on your page.
These are a few of the different factors you have control of as it pertains to developing your site. As a business owner, you can’t simply ask people to purchase things or start throwing in dozens of keywords, in an effort for Google to tag your site and rank it among the top 10 or 20 (top two pages) for a specific keyword search. Value matters. Your visitor’s matter. And giving them something worthwhile when developing or editing your site also matters. We understand this at Your SEO Geek.
On site, SEO is to benefit the visitor (not the business) –
The main premise behind developing your online site and content is to provide something to your site visitors. Of course, as a business owner, you are trying to sell something, and you want to earn a profit. But, it can’t simply be about earning more money or attracting visitors and delivering little to no value to them once they are on your page. This is not only a waste of time for site visitors, but it also detracts from the main reason they visited your page.
When Google and other search engines determine your rank, you’re on page content, and how your site is optimized, does matter. One of the major determining factors in ranking your site is your title tags. Believe it or not, if you spam your customer and throw out a headline or tag which has nothing to do with the actual content, simply to get them to click on your page/site (click bait) this is going to hurt your site as opposed to helping it in terms of ranking.
Therefore, in developing your page, content has to be relevant. Yes, your title tags have to be good, they have to inform visitors of what they are going to read, and they have to be relevant to the page/niche your site is in. But, you simply can’t throw out keywords in hopes of having visitors click on your page, only to deliver little to no value to them once they are on the page.
What is more important (on or off page)?
This is a question any business owner is going to have as they are developing the content they are going to add to their site as well as trying to share and gain links from other external sources. The answer is true – BOTH. If you simply focus on optimizing your site internally, without sharing content, blogging, or otherwise sharing and linking externally, this is only going to benefit your site so much. And, if you are only focusing on trying to share links to the reputable site in your niche, or have guest blogs posted while neglecting the development of your on page content, this is also obviously going to hurt your business when you are trying to improve your site’s rank via search engine searches.
There is no single thing which is going to do more or improve your site’s rank more. SEO and the on and offline marketing tools used, have to work together if you want your business and site to succeed. So, regardless of your niche, how long you have been in business, or what you are trying to sell, you must properly optimize, design, and develop your site and content, to tailor it to your audience’s needs. If you are simply focused on driving visitors, but ultimately deliver nothing of value to them, you are going to suffer. So rather than simply inundate your site with keywords, or add external links to hundreds of sites offering no value to your visitor, instead consider the use of on and off page optimization, with a focus on delivering the most value possible to those who visit your page.