Remember the days of advertising in the phonebooks here in the queen city? You could get an ad on the front, back, binder area, inside…full page, half page, etc, etc. Do people still get phonebooks? Because I honestly don’t know. A phonebook was the way to go back in the day. Let’s say you needed to find a dentist. You would thumb through the pages to see what local dentists you could locate.
The dentists who paid for their Ad pages would certainly pop out to you! but you needed one who was in closer proximity to you. You’d search, search, search.
Or how about billboards, inside and outside buses, park benches, bus stops? This advertising still exists, but it just seems like maybe it’s more of a long-term effect on the potential consumer rather than the “I need to find someone right now” approach. This was or is a marketing campaign where the product or service would be engrained in your mind, and if you ever did need one of these advertised services, maybe you’ll remember one of these ads that you saw…who knows.
These days, with Google and it’s search engine….people with PC’s, laptops, and most importantly, smartphones can find what they need in a certain location in an instant! Therefore, this form of marketing is very powerful.
That’s how our digital marketing agency can help you and your online business! We can get you in position on the SERP’s to be seen right away by people who need your services!