5 Benefits of Print Marketing in 2019

Jul 14, 2022


In today's digital world, it may seem like print marketing is becoming obsolete. However, print marketing still holds significant value and offers unique advantages for businesses. As one of the leading SEO agencies in Buffalo, Your SEO Geek understands the importance of incorporating print marketing strategies into a comprehensive digital marketing plan. In this article, we will explore the top five benefits of print marketing in 2019 and how it can help businesses in Buffalo and beyond.

1. Tangible and Memorable

Unlike digital advertisements, print materials such as brochures, flyers, and business cards give your audience something physical to hold onto. This tangibility creates a lasting impression and enhances brand recall. By utilizing eye-catching designs, vivid colors, and memorable content, print marketing materials have the power to engage your target audience in a more personal and impactful way.

2. Increased Credibility and Trust

Print marketing instills a sense of credibility and trust in your audience. In a world filled with online scams and fake news, a professionally designed print advertisement or direct mail campaign can differentiate your business from less reputable entities. By establishing a physical presence through print, you demonstrate commitment to quality and reliability, which in turn builds trust with potential customers in Buffalo and beyond.

3. Targeted Reach

Print marketing allows you to target specific audiences with precision. Whether through direct mail campaigns, magazine advertisements, or strategically placed posters, you can tailor your messaging to reach the right people at the right time. For example, if your business specializes in providing SEO services in Buffalo, you can distribute print materials in local coffee shops or networking events frequented by business owners. This targeted approach ensures that your message reaches individuals who are most likely to convert into loyal customers.

4. Integration with Digital Marketing

One of the beauties of print marketing is its ability to seamlessly integrate with digital marketing efforts. By incorporating QR codes, personalized URLs, or social media handles on your print materials, you can effectively bridge the gap between the physical and digital worlds. This integration allows you to capture valuable data, track campaign performance, and engage with your audience across multiple channels. For instance, including a QR code on a direct mail postcard can direct recipients to a landing page with an exclusive offer, encouraging them to take immediate action online.

5. Longevity and Shelf Life

Unlike digital advertisements that can be easily overlooked or forgotten, print materials can have a longer shelf life. A well-designed brochure or magazine ad may stay on a coffee table or in an office for weeks or even months, providing repeated exposure to your brand and message. This extended lifespan increases the chances of your print marketing being seen and remembered by potential customers in Buffalo, even long after the initial distribution.


In conclusion, print marketing still offers numerous benefits that can greatly enhance your overall marketing strategy. From tangibility and increased credibility to targeted reach and integration with digital efforts, print marketing continues to be a valuable tool for businesses in Buffalo and beyond. As a leading SEO agency in Buffalo, Your SEO Geek understands the importance of combining various marketing channels to optimize your business's success. Contact our expert team today to learn more about how our comprehensive marketing services can incorporate the power of print to help outrank your competitors.

Robert Beavers
I'm glad the article highlighted the staying power of print marketing. It's important not to overlook the unique contributions it can make.
Oct 27, 2023
Wes Holland
I'm encouraged to see the value of print marketing being recognized. It's an important part of a well-rounded marketing approach.
Oct 25, 2023
Jill Klima
The versatility of print marketing is often underestimated. This article highlights its potential for targeting specific demographics effectively.
Oct 1, 2023
Keri Ford
In a time dominated by digital marketing, it's refreshing to consider the benefits of print marketing. It's all about finding the right balance.
Jun 20, 2023
Roberta Florenzano
I agree that print marketing offers a unique way to connect with consumers. The tactile nature of print materials can make a lasting impression.
Jun 19, 2023
Samuel Clemens
I appreciate the focus on the enduring value of print marketing. It's important to recognize its continued relevance in a digital world.
Mar 28, 2023
Jennifer Russo
Interesting read. I think there's a lot to gain from integrating print marketing into a comprehensive marketing strategy. It's about finding the right mix.
Mar 7, 2023
Matt Bailey
I never thought of print marketing in this way before. This article sheds light on the enduring benefits of this traditional approach.
Feb 24, 2023
Pramada Prabhakaran
Interesting article. It's true that print marketing can offer a tangible and personal connection with consumers that digital channels can't always replicate.
Feb 22, 2023
Michael Swanson
This article gave a comprehensive overview of the continuing relevance of print marketing. It's a reminder to not overlook traditional methods.
Feb 15, 2023
David Karr
The article made a compelling case for the importance of print marketing. It's a valuable reminder to consider a variety of marketing channels.
Feb 1, 2023
Manish Naik
Great insights! Print marketing definitely has its own advantages in reaching and engaging with a specific audience.
Jan 21, 2023
Yanek Pg
It's good to see print marketing getting some attention. Despite the digital trend, there's still a lot to gain from a well-executed print campaign.
Oct 14, 2022
William Parcesepe
Print marketing can add a sense of authenticity and credibility to a brand's message. It's a different approach that can make a big impact.
Sep 5, 2022
Dave Bomhof
The article effectively points out the enduring benefits of print marketing, especially in creating a tangible connection with consumers.
Aug 22, 2022